Want to boost your golf property's rental income? Here's how:
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Set the right price
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Improve property features
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Market to golf lovers
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Offer golf-related extras
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Make guests happy
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Use reviews and repeat bookings
1. Set the Right Price
Pricing is key for maximizing rental income. Here's how to do it:
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Study Arizona's golf tourism calendar to identify peak seasons and events
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Use dynamic pricing based on demand, events, and seasons
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Avoid round numbers - $349 often looks more appealing than $350
Chris de Laat, Owner of Mayfield Golf Club, uses a pricing matrix considering:
"Historical average price per round, seasonal temperatures, daylight hours, course conditions, and competitor pricing."
Small adjustments can lead to big gains:
| Scenario | Rounds per Day | Price Increase | Extra Revenue |
|---|---|---|---|
| 10 good weather days | 100 | $5 | $5,000 |
2. Improve Property Features
Focus on upgrades that cater to golfers:
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Secure golf club storage
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Easy course access
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Practice area like a putting green
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Golf-themed decor
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Quality TV system for watching tournaments
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Outdoor living space with course views
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Small fitness area
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Upgraded kitchen
As one owner noted:
"Having a home theater allows golfers to study the masters and catch every PGA or LPGA golf tournament. It's a big hit with our guests."
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3. Market to Golf Lovers
Get your property in front of golf enthusiasts:
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List on golf forums, communities, and travel websites
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Use social media - 50% of Gen Z and 44% of Millennials use it daily
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Write clear property descriptions highlighting golf features
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Use golf lingo to connect with your audience
4. Offer Golf-Related Extras
Add value with golf-focused packages:
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Partner with local courses for discounts and perks
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Offer club rentals, golf carts, and lessons
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Provide transport to nearby courses
The Coeur d'Alene Resort shows how to package extras:
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Golf for two players
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Deluxe golf cart use
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Forecaddie service
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Pre-round practice balls
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Pre-round warm-up sports massage
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Personalized engraved bag tag
5. Make Guests Happy
Keep your property spotless and communicate clearly:
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Hire professional cleaners
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Focus on high-touch areas
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Provide cleaning supplies for guests
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Respond quickly to inquiries
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Send a detailed welcome guide
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Use a digital guidebook for easy access to information
6. Use Reviews and Repeat Bookings
Focus on getting reviews and encouraging return visits:
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Send follow-up emails asking for feedback
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Respond to all reviews
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Offer discounts or perks for repeat guests
Sara McDaniel, Founder of Simply Southern Cottage, advises:
"If someone wants to check in early or check out late, we'll accommodate them if possible, and we won't charge extra."
By applying these strategies, you can increase your property's value and profitability over time. Remember, success comes down to providing value for your golf-loving guests.
